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My name is Annie and I launched AlfieAndMe Biscuits in 2018 after deciding to take my love of baking and decorating to the next level. 

I had my first and only child, Alfie in April 2017 but he was born very prematurely. Weighing in at only 2lb 10oz (1190g) and spending several months in an amazing neonatal unit at Kingston Hospital, it has certainly been a journey.


I received a 'Get Well' biscuit (rather than the usual flowers) whilst I was in hospital having Alfie. This proved to be my light bulb moment. It gave me the push I needed to finally scratch my creative itch and explore my passion, away from the corporate world I am used to.  Following my dream has also allowed me more time and greater flexibility to spend with my gorgeous boy. He is also, of course,  the inspiration for the name behind the brand.

My husband, Alfie and I recently moved from London to Bath for a change of pace. We are loving life here and are so pleased we made the move, Bath is such a beautiful city and we're enjoying getting to know the area.